1. Artificial Intelligence

Several months into 2020, artificial intelligence continues to pick up speed as a fast growing force in the marketplace. AI can analyze the behavior of consumers and their search patterns, and this capability is becoming stronger and more widely used.  AI can use data collected from social media services and blog postings to help generate understanding on how people find products and services online. 

Among other applications, artificial intelligence will impact the effectiveness of pay per click (PPC) advertising and other mediums by finding more qualified audiences to be targeted from advertisements.  Google’s search algorithms will continue to take control and shape what people are exposed to online in a more direct manner.

2. Chatbots

Closely tied into the use of artificial intelligence are chatbots. Chatbots enable instant-messaging chat with customers, day or night, 24 hours long.  Chatbots allow businesses to provide non-stop services, and answers to basic questions.

Chatbots also serve as a valuable tool for qualifying leads and making efficient use of actual human power through having an automated lead-vetting process.  Some sources say 85% of customer service now uses chatbots.  The different uses for and effectiveness of chatbots will continue to grow into the foreseeable future

 

3. Content Marketing Remains Dominate in SEO

Content marketing has been a cornerstone of good SEO for sometime now. The effectiveness of content marketing continues to be a reality today.  The technical benefits such as increasing the volume of relevant and desired keywords on a website and internal linking are still useful, to name a couple.  And then there are other benefits.

88% of businesss-to-business content marketers say that creating content helps build trust and authority to your brand, leading to higher credibility in the view of potential customers.  This effect in addition to the technical SEO benefits creates a powerful strategy that remains potent in 2020.

 

4. Video Marketing

Video marketing is one of the most notable emerging trends.  The use and preference toward consumption of video as a medium over other types of communication is growing fast.  It would be hard to overstate the value of integrating the use of video into your brand’s marketing strategy. 

For example, 70% of consumers say they have shared a brand’s video. In addition to that revealing statistic, 52% of consumers say that watching product videos makes them more confident in online purchase decisions. It looks like video will continue to grow in importance in the near future, but it is not certain if this is a temporary trend or a more permanent shift.  Time will tell.

 

5. Influencer Marketing

Influencer marketing is a growing niche in online marketing.  Data has shown that people tend to trust popular individuals’ opinions about products more than what a brand says about itself.  Influencer marketing is often seen by consumers as more ‘authentic’ than corporate marketing. But influencer marketing is not a solution for every type of product or service, and has its pitfalls.  Overall, its likely influencer marketing will continue to grow in use.

 

6 . Omnichannel Marketing

Omnichannel marketing has become a bit of a buzzword.  But it is a buzzword that remains highly relevant in 2020.  Omnichannel marketing is the process of using multiple channels simultaneously for marketing.  It is coordinating an experience across different mediums for customers to interact with. 

For example all together using blog posts, social media, pay per click, SEO, and other strategies synchronized together to promote a brand or message.  This approach has become common practice in online marketing strategies, and continues to be useful.

If you would like to harness the power of certain strategies mentioned above, an online marketing and online reputation management firm like the Avita Group can help you create a specialized strategy tailor fit for your specific needs.  We employ the right combination of tactics discussed above to achieve your marketing, SEO, and or online reputation management goals.  Request a free consultation to see how we can help you or your brand build a successful online presence.